Their world
Dream11 rebuilt its entire product surface in one cycle.
When Parliament's online-gaming Act took paid contests off the table, the engineering question changed overnight: how do you move 250 million people onto a free-to-play, second-screen sports entertainment experience — fast — without giving up the real-time platform that already carries them?
Their pressure
The pivot is not a feature. It is a new product, and the clock started in August.
- The shockPaid contests, which had accounted for over 90% of revenue, were suspended the moment the 2025 real-money gaming ban landed.
- The pivotThe answer is a free-to-play product on ads and sponsorships — still carrying 250 million users and 10 million daily actives.
- The surfaceThe new surface is second-screen: creator-led watch-alongs, real-time fan banter, live match moments.
- The intentAI already sits on the roadmap — Smart Fantasy and Dream11 Guru for predictive suggestions.
The bridge
Ship the engagement layer on the platform you already run.
Meridian AI embeds with your team and ships production-grade LLM and agent systems — on your existing stack — in six weeks, not six quarters. For a second-screen experience that means retrieval and function-calling agents wired into your live-match and content services, with a human-review path where it matters, not a parallel system to babysit during the IPL.
One proof
We ship on your existing stack — retrieval over your own data, function-calling agents wired into your current services, and evals plus guardrails in CI. No model training, no rip-and-replace, no new infrastructure to run.
One working session
Map one second-screen workflow, from live signal to shipped feature.
Twenty minutes to pick one interactive moment, define its data, its guardrails, and its human-review path — before we touch code.
See the 20-minute teardown for Dream11